From Equimedia Advisors
Ideas worth
putting to work.
White papers and perspectives for people building a more useful, sustainable future for their institutions and communities.
Reclaiming Local in Public Media
A return to educational roots and community service across generations. A case for judging public media by what changes in the communities it serves.
Community Civic-Ready Service Centers
A practical vision for stations as places to learn, build skills, and access useful civic services—with partnerships and revenue that support the mission.
In an Age of Paid, Public Media Should Own Free
A call for public media to make its free, noncommercial promise unmistakable—using YouTube, creators, and expanded access to meet audiences where attention and subscription fatigue are already moving them.
Whatever November Brings, Public Media Can Write Its Own Next Chapter
An optimistic call to support the leaders and teams already carrying public media through uncertainty—and give them the resources, partnerships, and practical plans to write the sector’s next chapter.
Building Websites for an Internet That Has Moved On
A case for replacing menu-like homepages with conversational experiences that begin with what people actually need—and learn from the questions communities ask.
Public Media One Year After Defunding
A year after federal defunding, survival is only the start. Transformation must restore service, reach overlooked communities, and turn renewed public support into durable value.
“Players Like You”: Did Public Media Miss the Pickleball Boom?
Pickleball built a participatory culture, community, and marketplace in plain sight. What its rise reveals about the audiences public media too often overlooks.
What We Created While Everything Was Changing—and What Comes Next
A reflection on five years of service at VCFA, the people and experiments that shaped its transformation, and a return to Equimedia Advisors.
Small Colleges Cannot Cut Their Way to Sustainability
Cost reduction can create time, but a viable future requires a distinctive value proposition, a model designed around today’s learner, and the courage to invest in transformation.
Entrepreneurship Is the Antidote to Uncertainty
Why colleges and employers should help people build the agency to create opportunity, not simply wait for it.
The Myth of Saving a College
Institutions are not rescued by a single person or dramatic gesture. Durable change is built through governance, shared responsibility, and choices made before crisis becomes destiny.
The Microorganisms That Make Ecosystems Possible
Healthy systems depend on the overlooked connectors, creators, and community institutions that regenerate trust from the ground up.
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